Outreach, follow-ups, and replies

Finding and scoring a lead is only half the job — this guide covers what happens once you're ready to reach out: composing the message, letting follow-ups run, and handling whatever comes back.

Compose with real evidence

Every draft starts grounded in the audit behind the lead: the specific findings, not generic claims. If the draft says the site is slow on mobile or missing a contact form, that's because it actually is — nothing in the message is invented or assumed. Attach the proof page or mockup link and add one clear call to action, and you've got an email that reads like it was written by someone who actually looked at their site, because it was.

Compliance is built in

Every message includes an unsubscribe line and sends from a real address, never a no-reply. If a business has opted out or a send would break a rule — a missing unsubscribe path, for example — Matter Leads blocks it and tells you exactly why, before it goes out rather than after. You don't have to remember the rules yourself; the app enforces them on every send.

Follow-up sequences

Set a sequence once and it sends on its own, with sensible gaps between messages so you're not hammering an inbox. The moment a lead replies — to any message in the sequence, at any step — the whole sequence halts immediately. Nothing sends after a reply comes in, so you never risk a follow-up landing on top of a conversation you're already having.

The reply queue

Every reply, from every channel, lands on your Today page in one queue. Each one is classified by intent — interested, not now, wrong contact, and so on — so you can triage at a glance instead of opening every message to find out what it's about. Answer directly from the lead's page, where the full history and the original outreach are right there alongside the reply.

WhatsApp assist

For phone-first businesses, Matter Leads drafts a WhatsApp opener and follow-up cadence for you — but nothing sends automatically on WhatsApp. You open the draft in your own WhatsApp and send it yourself, keeping the conversation on your phone the way the business expects. Matter Leads still surfaces when a follow-up is due and tracks the thread, so the assist doesn't stop once the first message goes out.

Opt-outs are permanent, everywhere

Any "STOP," unsubscribe click, or clear opt-out request suppresses that contact across every channel, permanently. It won't resurface in a future search, and it won't receive outreach again. There's no manual list to maintain — the suppression is automatic and applies everywhere.

Where to go next

• Mockups and proof pages — building the evidence a compose draft links to.
• Discover and score leads — where the leads in your outreach queue come from.
• Plans and limits — which plans include automated follow-up sequences.