Lead scoring
Know which lead to chase first
Every lead gets a 0–100 score that answers one question — how closeable is this? — built from weighted factors and explained in plain English, never a black-box number.
The factors that matter
Opportunity (how badly they need a new site), pain (concrete pitchable problems), winnability (established and reputable enough to pay), and reachability (do we have a verified way to contact them) — weighted so the leads most worth your time rise first.
Opportunity-first by design
A strong "no website" lead floats to the top even before it's enriched or audited — the app never buries a great opportunity just because it lacks a scraped email yet.
Reasons you can repeat to a prospect
Every score shows why — "No website — maximum opportunity," "Established: 240 reviews, 4.6 rating," "Matches your winning profile" — surfaced right in the lead sidebar.
Gets smarter with every win
Once you've closed a few deals, leads that match your proven winning profile get a scoring boost automatically — see the lookalike flywheel.