Outcomes
Revenue analytics that don't flatter you
Log why every deal closes — won with a real dollar value, or lost with a labeled reason — and get honest KPIs that show exactly where your funnel leaks and which leads are worth finding more of.
A real win/loss dataset
Won deals log a deal value in USD; lost deals get a labeled reason (no reply, not interested, price, bad timing, competitor, bad fit) — building a dataset the flywheel can actually learn from.
KPIs that don't cheat
Revenue won, win rate, average deal, and average days-to-close — with disqualified "bad-fit" leads excluded from the win-rate denominator so they don't unfairly drag it down.
Finds your biggest leak
A conversion funnel (all → audited → contacted → replied → won) flags the single stage bleeding you the most deals.
Attribution that pays off
Revenue by source and by industry, each row deep-linking to those leads with a one-click "Find more like these" — the hand-off straight into the lookalike flywheel.