FAQ
Everything you're wondering, answered honestly.
A closer look at how Matter Leads finds leads, drafts outreach, protects your domain, and what it costs — before you request access.
Getting started
Do I need to connect API keys or tools?
No. We run every data provider and AI model on our own accounts — discovery, email verification, audits, mockups. You connect your sending mailbox and verify your domain, and that's the only setup. No API keys, ever.
What do I need to actually send emails?
Your own Gmail or Google Workspace inbox with SMTP access — an address plus an app password — so cold email sends from a real, warmed inbox instead of a bulk provider. A transactional fallback is available, and drafting uses the AI we run for you.
Can I sign up right now?
Not instantly — Matter Leads is currently a single-operator tool with closed signup. Each workspace's mailbox is configured individually, and we're onboarding operators one at a time. Request access and you'll hear back directly from the founder.
How it works
Do I have to write the emails myself?
No. The AI drafts each email anchored to a specific, real problem found on that prospect's site, plus three subject-line variants. You review and approve every first touch — first emails are never auto-fired — and follow-ups and reply suggestions are drafted for you too.
What is "the mockup"?
An AI-generated redesign preview of the prospect's own business, published on a shareable link that expires after 180 days. It becomes the email's call-to-action — the credibility bridge from cold email to booked call.
Do follow-ups stop when someone replies?
Yes, always. A sequence halts the instant a prospect replies, opts out, or moves forward in your pipeline — checked immediately before every send. You'll never nudge someone you're already talking to.
How are leads scored?
Every lead gets a 0–100 score from a handful of weighted factors: opportunity (how badly they need a site), pain (concrete pitchable problems), winnability (established and likely to pay), and reachability (do we have a verified contact). A "no website" lead floats to the top even before it's enriched.
Deliverability & sending
Will this hurt my domain or email reputation?
It's built to protect it: automatic mailbox warmup (5→40/day), layered sending caps, business-hours pacing, reputation auto-pause at 5% bounce or 1% complaints, automatic suppression of bounces and opt-outs, spam-content scoring before send, and one-click RFC-8058 unsubscribe.
Do you send from a bulk email service?
No. Cold email sends through your own Gmail or Google Workspace inbox — it lands in the primary tab, not a bulk-ESP spam folder — with a transactional fallback only as backup.
What happens if a bounce or complaint comes in?
Hard bounces immediately suppress the address so it's never re-mailed. Spam complaints instantly suppress the complainer too. Soft or transient bounces are tolerated and only escalate after repeated failures — and a mailbox that crosses the bounce or complaint threshold pauses sending automatically.
Access & pricing
What does it cost?
8,000 credits — about 1,000 leads, 300 audits, 30 AI mockups
Is it multi-tenant? Is my data safe?
Today, Matter Leads runs as single-operator workspaces, configured individually — your leads, mailboxes, AI usage, and suppression list are all scoped to your own workspace. A broader multi-tenant version is on the roadmap.
What happens after I request access?
A human replies — directly from the founder, not a support queue — to set up your workspace and sending inbox before you start.