Matter Leads

Find

  • Discovery
  • Enrichment
  • Lead scoring

Prove

  • Site audits
  • AI mockups

Reach

  • Cold outreach
  • Follow-up sequences
  • Replies inbox
  • Deliverability

Close

  • Pipeline
  • Outcomes
  • Lookalike flywheel
PricingResourcesFAQ
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Product

Find

  • Discovery
  • Enrichment
  • Lead scoring

Prove

  • Site audits
  • AI mockups

Reach

  • Cold outreach
  • Follow-up sequences
  • Replies inbox
  • Deliverability

Close

  • Pipeline
  • Outcomes
  • Lookalike flywheel
  • Pricing
  • Resources
  • FAQ
Log inRequest access
Reach

Cold outreach

An email about their site, not your pitch

The AI drafts a personalized first-touch email anchored to a specific, real problem it found on the prospect's site — you review and approve every send, so nothing generic or robotic ever leaves your inbox.

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01

Anchored to a real finding

Every draft cites something concretely wrong with that prospect's site — a specific number, URL, or name — leads with the problem, keeps one soft CTA, and reads as researched, not templated. About 130–180 words, plain text.

02

The mockup is the hook

When a mockup exists, the email invites the prospect to see their redesigned site and the live preview link becomes the CTA; otherwise your booking link does the job.

03

You approve every first touch

The AI drafts three subject-line variants for testing; you review and send. First emails are never auto-fired.

04

Sent from your own warmed inbox

Cold email goes through your own Gmail / Google Workspace SMTP — landing in the primary tab, not a bulk-ESP spam folder — with Resend as a transactional fallback, and support for multiple mailboxes and personas.

Cold sending needs GMAIL_SMTP_USER, GMAIL_SMTP_APP_PASSWORD, and OUTREACH_FROM_NAME; drafting needs at least one AI provider.

Explore the rest of the loop

DiscoveryEnrichmentLead scoringSite auditsAI mockupsFollow-up sequencesReplies inboxDeliverabilityPipelineOutcomesLookalike flywheel
All features

Product

  • Discovery
  • Enrichment
  • Lead scoring
  • Site audits
  • AI mockups
  • Cold outreach
  • Follow-up sequences
  • Replies inbox
  • Deliverability
  • Pipeline
  • Outcomes
  • Lookalike flywheel

Resources

  • Resources
  • FAQ

Company

  • Request access
  • Log in
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