Discover and score leads

Discover is where new leads come from. This guide covers how a search works, what the 0–100 score actually means, and how the app learns from your outcomes to suggest better searches over time.

Run a search

Pick a business category — "plumbers," "dentists," "hair salons," whatever matches the clients you want — and a city or region. Run the search and Discover shows you the yield before you commit to anything: how many matching businesses turned up and how many are worth pursuing. Every result is checked against everything already in your workspace first, so you never get a lead you've already found, contacted, or closed. A search is a few seconds of setup for a list you can act on immediately.

The 0–100 score

Every lead comes back with a score from 0 to 100. It combines two things: how weak the business's current web presence is, and how reachable the business is likely to be. A low score means a business with real, visible problems and a real way to reach the owner — in other words, a strong prospect. A high score means there's less obvious opportunity, or the business is harder to reach. We don't publish the exact weighting or where each signal comes from — what matters is that the number is comparable across every lead in your workspace, so you can sort by it and trust the order.

No website is not a dead end

Businesses with no website at all show up in Discover too, and they're often your best prospects — there's nothing clearer to point to than a business that isn't online yet. These leads score using the same reachability logic as everyone else, just without a site to audit, so they sit alongside scored leads in the same list rather than in a separate bucket you have to remember to check.

Filters and saved searches

Narrow a search with filters, then save it if it's one you'll want again. On plans with automation, a saved search re-runs on its own schedule and drops new matches straight into your workspace — you don't have to remember to go back and click search. Manual re-runs work on every plan; automation is what makes it hands-off. See the plans and limits guide for which plans include it.

Grow from what's working

Once you've recorded a few outcomes — replies, meetings, wins — "Grow from what's working" starts suggesting new searches modeled on the categories and cities producing your best results. It's not a fixed recommendation: the more outcomes you record, the more specific and useful the suggestions get. Ignore it early on if you like; it gets more worth checking as your workspace fills in.

Opted-out businesses are excluded automatically

If a business has opted out of contact — through an explicit reply or any other channel — it's suppressed from future search results automatically. You won't accidentally resurface a lead that's already told you no.

Where to go next

• Mockups and proof pages — what happens once you open a lead and want to build your pitch.
• Outreach, follow-ups, and replies — turning a scored lead into a sent message and a handled reply.
• Plans and limits — monthly lead and verification limits, and which plans unlock automation.